Choosing a niche is one approach, but not the only one when it comes to building a successful brand or business, at least in my experience.
As someone who worked with Seth Godin on three different projects over seven years, I have witnessed him succeed over and over by simply being the niche. Seth chose himself very early on and leveraged self-awareness and self efficacy to define and embrace who he really is, what he’s really good at, and where he really belongs and always shows up playing his game on his terms, all in and full out.
To some, Seth is indeed in the marketing niche, for others he is in a strategy niche, for others he is in a creative niche, and for others he may be in any of a number of other niches.
In many ways, I think it is possible to think about niches and the same way we think about brand. It’s less about who we choose and how we want to be seen and more about who chooses us and how they see us.
I agree. My only note would be that the transformation is a tad more specific so if you're a beginner it might be difficult for you to identify the specific transformation at this point. But if someone has identified the who, absolutely, I'd invite them to get your ebook and learn more about defining the transformation.
Totally agree. I decided initially on a nice that I thought would be lucrative but instead soon after I decided it needed to be something that I love doing so it doesn't feel like a chore. You need to find your niche. But at you also said, sometimes your niche finds you and you have to refine it. Thanks for this.
Choosing a niche is one approach, but not the only one when it comes to building a successful brand or business, at least in my experience.
As someone who worked with Seth Godin on three different projects over seven years, I have witnessed him succeed over and over by simply being the niche. Seth chose himself very early on and leveraged self-awareness and self efficacy to define and embrace who he really is, what he’s really good at, and where he really belongs and always shows up playing his game on his terms, all in and full out.
To some, Seth is indeed in the marketing niche, for others he is in a strategy niche, for others he is in a creative niche, and for others he may be in any of a number of other niches.
In many ways, I think it is possible to think about niches and the same way we think about brand. It’s less about who we choose and how we want to be seen and more about who chooses us and how they see us.
This is very similar to what I wrote in my article and mini-ebook about finding the niche.
I actually started from something different: the transformation. What transformation do you want to bring to your audience?
This surfaces your who, which often is implicit.
And the who will also surface a set of main topics.
I agree. My only note would be that the transformation is a tad more specific so if you're a beginner it might be difficult for you to identify the specific transformation at this point. But if someone has identified the who, absolutely, I'd invite them to get your ebook and learn more about defining the transformation.
You're right.
At the same time, it's useful to imagine a transformation just to inspire the niche design.
You can always refine/change it later.
I'd add your niche is the group of people you love.
And if you do that will probably make whatever you sell 'em mean something more to them as well!
Totally agree. I decided initially on a nice that I thought would be lucrative but instead soon after I decided it needed to be something that I love doing so it doesn't feel like a chore. You need to find your niche. But at you also said, sometimes your niche finds you and you have to refine it. Thanks for this.